Newsletter Classified, Display and Insert Advertising

Publication frequency:
     Monthly, 10 times per year (except July and November)
Circulation:
     About 2,500 (March issue circulation: about 6,000)
Distribution:
    Members, advertisers, subscribers and APTA leaders. We mail our March issue to all PTs and PTAs licensed in Washington state.
Deadline for placement and payment:
     fifth day of the month prior to publication (e.g., July 5 for August newsletter)
Types of placements available:
     display, classified and insert

Web Classified Advertising
We typically post web advertisements within two business days of receipt of ad copy and payment, and group them according to category (e.g., Employment, For Sale, Education, Products and Services). All web ads are posted classified style (i.e., straight text only) and comply with PTWA style.

Bonus Newsletter Classified Advertising
Web advertisers can place their identical web classified ad in the next available issue of PTWA Connections, in the "Classified Ads" section, at a special discounted rate.

Never worry about when your ad expires again!
Sign up for our new Auto Renew service and never miss a month of advertising.
How it works: Simply check the box on the order form to select Auto-
Renew. We will renew your ad and charge your credit card on the day
the renewal takes effect.*
It’s that simple!

*The standard cancellation fee of $35 applies to the first month (prior to renewal). For subsequent months, cancel by the renewal date and you will not be charged. Cancellations of web ads received after the renewal date will receive a prorated refund less a $35 processing fee. Newsletter ads cannot be cancelled after the closing date (fifth of the month prior to publication). Web ad copy may be changed once per month. Renewal reminders will not be sent.

PDF Order Form

Order online

Ad guidelines:

Closing date: fifth of the month prior to month of issue. Example: If you wish to advertise in the March newsletter, your completed order form, advertisement and payment must be received on or before February 5. Any advertisement received after the closing date and before the newsletter goes to press may be accepted at the discretion of the newsletter staff based on space and time availability. If a closing date exception is granted, a $75 RUSH CHARGE will be applied to the cost of the ad.

Cancellations: A service charge of $35 will apply to newsletter ads cancelled on or before the closing date. No cancellations after the closing date.

Order form: A completed order form must accompany each advertising placement.

Newsletter advertising artwork: All display ads must be submitted in digital format, and ads smaller than a full page must have a border. PTWA does not typeset display advertisements. For those advertisers who need typesetting services, PTWA can provide a referral. All digital ads must include a B&W proof (fax is acceptable). PTWA is not responsible for accuracy of an ad. Preferred file format is PDF. Media accepted include email or CD. PDF files must be saved as a minimum of 300 dpi, B&W only and fonts must be embedded in the file.

Rate changes: Rates are effective through May 31, 2011.

Fliers and inserts: All fliers must be printed on 8 ½” x 11” text-weight paper. Advertiser must provide the total number of printed fliers, ready for insertion. Contact the PTWA office for details. Advertising, including inserts, must conform with the ethical standards and policies of the American Physical Therapy Association and the PTWA. PTWA’s Editorial Advisory Committee and staff reserve the right to decline any advertisement considered contrary or conflicting with APTA/PTWA policy or purpose. An advertisement appearing in PTWA publications does not imply or constitute endorsement of those products, services or employers by PTWA.

PDF Order Form

Order online

Ad guidelines:

Closing date: The fifth of the month prior to the month of issue. Any advertisement received after the closing date and before the newsletter goes to press may be accepted at the discretion of the newsletter staff based on space and time availability. If a closing date exception is granted, a $75 RUSH CHARGE will be applied to the cost of the ad.

Cancellations: A service charge of $35 will apply to newsletter ads cancelled on or before the closing date. No cancellations after the closing date. Web ads cancelled after they have been posted will receive a pro-rated refund less a $35 service charge.

Order form: A completed order form must accompany each advertising placement, including renewals (unless the advertiser chooses to participate in Auto renew). Expired advertisements are kept on file for no more than 60 days.

Rate changes: Rates are effective through May 31, 2011.

Web Classified Advertising: We typically post web advertisements within two working days of receipt of ad copy and payment, and group them according to category (e.g. Employment, For Sale, Education, Products and Services). All web ads are posted classified-style (i.e. text only) and correspond with our graphic style. PTWA is not responsible for mistakes, typos or other errors in ad copy if they appear in submitted copy.

Bonus Newsletter Classified Advertising: Web advertisers may place their identical web ad in the next available issue of PTWA Connections,
in the “Classified Ads” section, at a special discounted rate.

Policies: Advertising, including inserts, must conform with the ethical standards and policies of the American Physical Therapy Association and PTWA. PTWA’s Editorial Advisory Committee and staff reserve the right to decline any advertisement considered contrary or conflicting with APTA/PTWA policy or purpose. An advertisement appearing in PTWA publications does not imply or constitute endorsement of those products, services or employer by PTWA.

*Auto Renew: By selecting Auto Renew, the advertiser agrees to allow PTWA to charge the price of the advertisement to the credit card on this order form on the renewal date each month until the advertiser cancels the advertisement.

*Auto Renew Cancellation: The standard cancellation fee of $35 applies to the first month (prior to renewal). For subsequent months, cancel by the renewal or deadline date and you will not be charged. Cancellations of web ads received after the renewal date will receive a prorated refund less a $35 processing fee. Newsletter ads cannot be cancelled after the closing date (fifth of the month prior to publication). Web ad copy may be changed once per month. Renewal reminders will not be sent.